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I started to realize that while I loved Apple Garamond, it was not working in my favor. The characters are very narrow. When you’re writing college papers, often assigned using page-count as a metric (‘Turn in 5 pages about [whatever]’), a narrow character set makes more work for me. A font with a wider stance, say, Bookman.. Now that’s a font for term papers. And anyway, Apple Garamond is Apple. It screams ‘Apple’. Apple used it for so long, so effectively, that they basically owned it (and they did, literally, own that face). As a professional, when I wanted to spec a font for a design project, and tested Apple Garamond, I had to be able to answer the question ‘does the use of this font say ‘we wish we were Apple’?’ Only if the answer was ‘no’, and the font was right on all the rest of the criteria, could I use it. I almost never did.
Look at that!! I thought. It’s a beautiful narrow serif face, with great professional personality, and it’s not Apple Garamond! I fell in love with it, and at the same time, instantly knew I would never use it for anything else but my own personal stuff. My resume. My correspondence. Over the demands and threats of my grad school, I typeset my thesis in Stone Print and turned it in that way. That’s my font, baby. None of my professional projects get to use it. I’m possessive about a handful of other fonts in the same way.
Gotham is an amazing contemporary (2000) face. So modern, so strong, so accessible and welcoming, yet still confident and secure. Beautiful like Helvetica but definitely not Helvetica. I would love to use Gotham a lot more, but.. That’s a problem. Barack Obama’s campaign used Gotham so extensively in 2008 and 2012 that the font became inextricably linked to him, like Apple Garamond blazes ‘Apple’ even when it’s not talking about computers. Gotham is the Obama Font, here in the US at least, so unless my target demographic is known to favor the guy, I have to avoid this font if I want to avoid the association.
Product detail:
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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